FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit


One of the best-known names in the Australian sporting world and CEO of the Football Federation Australia (FFA) David Gallop will be the keynote speaker at the first Mumbrella Sports Marketing Summit next month.

Gallop, a former CEO of the NRL, has headed up the FFA for the last three years, and will set out his vision to make football the number one game in Australia in the next 20 years.


He is joined on the program by Australia’s Mr Football and long-time SBS presenter Les Murray, former acting head of the NRL and now Repucom Australia managing director Shane Mattiske, Seven West Media’s Kurt Burnette and Netball Australia CEO Kate Palmer, among host of other big names.

Marketers joining the line up include Holden’s chief marketing officer Geraldine Davys, Visa’s Caroline Dempsey, ANZ’s head of marketing Carolyn Bendall and Chris Maxwell, the man responsible for sponsorships for brands including VB and Carlton among many others at Carlton & United Breweries.



Maxwell will feature on a panel around how brands can achieve their sponsorship goals, featuring MCN’s national sports sales director Martin Medcraft, who looks after sales for Fox Sports amongst other brands, and Kirsty Muddle, a founding partner of Cummins & Partners who has worked on high-profile sponsorships for brands and rights holders including Jeep, Jacob’s Creek, AFL, Tennis Australia and FIFA. That panel will be moderated by SportsGeek’s Sean Callanan.


The future of sports broadcasting will also be discussed, as broadcasters and technology players look to find new ways to engage with their audiences where they are. Seven West Media’s head of digital Clive Dickens will be joined by ESPN’s director of digital partnerships Lance Peatey and SBS head of sport Ken Shipp to discuss what is changing in that arena and how they are keeping pace.

Former Olympian Jane Flemming is MCing the event

The conference will be presented by former Olympian Jane Flemming. She’ll also be moderating a panel discussion looking at the commercial realities of women’s sport, which have gained prominence in recent months with the Matilda’s success at the Women’s Football World Cup and the Netball World Cup.

Flemming will be joined in that session by Kate Palmer, CEO of Netball Australia, Carolyn Bendall, head of marketing for a major sponsor of female sports ANZ, the FFA’s head of commercial Luke Bould and Louise Evans, a director of the Australian Womensport and Recreation Association who was also the first female sports editor of an Australian newspaper at The Australian.

AFL Media logoPeter Campbell, the head of AFL Media, will present a case study on one of Australia’s biggest brand-owned newsrooms, charting how it has developed to boast more than 100 staff, how it has overcome issues around editorial independence and what it has done for the brand’s direct relationship with fans.

Veteran football commentator and former SBS stalwart Murray will sit on a panel discussing the fallout from the recent scandals to hit the global governing body for the sport, FIFA.


Murray, who spent six years as a member of the FIFA Ethics Committee, will be joined by Havas Media CEO Mike Wilson in the session which will be moderated by former Visa global director of public relations Andrew Woodward, who was among other things responsible for leading the brand’s sponsorship of FIFA.

More details of speakers of those sessions will be announced soon.

The Mumbrella Sports Marketing Summit takes place in Melbourne on Wednesday, September 9. To view the program and buy your tickets click the banner below.

mumbrella sports marketing summit banner

The post FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit appeared first on mUmBRELLA.


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