Barnes & Noble Lady Gaga & Tony Bennett

Barnes & Noble has launched a new advertising campaign, “You Never Know Who You’ll Meet at Barnes & Noble”, featuring singers Lady Gaga and Tony Bennett. Gaga and Bennett enter one of the company’s brick-and-mortar locations separately, and belt out their jazziest rendition of “Baby, It’s Cold Outside.” At the end, they coincidentally find each other in the store as a voiceover says, “You’ll never know who you’ll meet at Barnes & Noble.”

Barnes & Noble Lady Gaga and Tony Bennett


Amy Sacks, Co-creative Director at Roberts + Langer DDB, added: “This campaign is like a holiday card from Barnes & Noble to all of its customers. We hope that this little gift of a performance by these two incredibly talented artists will put a smile on people’s faces. We believe that the true warmth and the connection that Mr. Bennett and Lady Gaga share will be something viewers can feel.”


The You’ll never know who you’ll meet campaign was developed in-house by Barnes & Noble chairman Leonard Reggio, creative director Glenn Kaplan, and produced at Roberts + Langer DDB by group creative director Amy Sacks. The campaign marks the continuation of the relationship between Roberts + Langer DDB and Barnes & Noble following last year’s “A Book Is a Gift Like No Other” holiday commercial.

Filming was shot by director Jonas Akerlund.


Myer Christmas comes for Christmas

Myer, the Australian department store chain, has launched “Where Christmas Comes For Christmas“, the campaign will launch with a 60 second stop-motion film featuring four animated Christmas characters making their way through a winter wonderland to buy their Christmas gifts. The reindeer, angel, mouse and elf were created at Aardman Studios, the animation studio responsible for Wallace & Gromit and Shaun the Sheep. Beyond the brand film, the story of these characters runs through retail TVCs, posters, press, microsite, social, catalogues, shopping bags, staff uniforms, wrapping paper, gift cards and visual merchandise displays. Every touchpoint at Myer has been transformed with the campaign designed to direct consumers towards Myer’s Christmas gift destination, the ‘Giftorium’.

Myer Christmas characters




Myer Christmas Giftorium

Myer Giftorium


The Myer Christmas campaign was developed at Clemenger BBDO Melbourne by creative chairman James McGrath, creative directors Evan Roberts, Stephen de Wolf and Carolyn Mackintosh, senior producer Karolina Bozajkovska, operations director Sharon Adams, group managing director Simon Lamplough, business director Kellie Lennon and senior planner Matthew Kingston working with Myer chief merchandise and marketing officer Daniel Bracken, GM marketing strategy and communications Nathalie Warren-Smith and senior marketing manager retail events and services Joanne Brennan.

Animation and filming were produced at Aardman Animations by director Steve Harding-Hill, producer Steph Owen, production coordinator Caroline Hague, head of model making Chris Entwistle, director of photography Mark Chamberlain, lighting cameraman Jeremy Hogg, animator Dave Osmond, post production supervisor Jim Lewis and editor Dan Hembery.

Lisa Walsh to depart as IAB director of research

Lisa Walsh

The Interactive Advertising Bureau (IAB) is on the hunt for a director of research for the second time in 12 months with Lisa Walsh set to depart the organisation later this year, Mumbrella understands.

Walsh took up the position in June and has been overseeing the changes taking place in the mobile measurement space.

“We have discussed our plans for 2016 with Lisa and can confirm that she will be leaving IAB later this year,” said Alice Manners CEO of IAB Australia. 

“Her departure will allow us to work more closely with the UK and US IAB measurement teams to ensure we continue to drive measurement best practice for Australian agencies and brands. Exciting changes lie ahead.”

Walsh was formerly the head of insights for the ABC and replaced Gai Le Roy, who departed in February after two years in the role.

The IAB, which is the industry body representing the digital publishing industry, recently oversaw the introduction of mobile ratings for websites by Nielsen which had been hit by delays. Next year it is moving to combined daily digital audience numbers across desktop and mobile devices.

The IAB Australia is understood to be searching for a replacement.

Nic Christensen 

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