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Getty Images has launched its new global campaign “Millions of Images. Endless Possibilities” (Milhões de imagens. Infinitas possibilidades). Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces: the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis. All of the Getty Images Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces.
“Four months of extensive research and testing were spent, without using any editorial images, to produce the result. For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content we were able to find the exact details to the faces that we wanted to portray,” assed Benjamin Yung Jr, Creative Director of AlmapBBDO.
“We are very pleased to once again partner with AlmapBBDO to create an innovative and unique campaign that clearly and cleverly demonstrates Getty Images’ role in the creative industry as the gold-standard visual content source for any marketer, advertiser, or publisher,” said Susan Smith-Ellis, Chief Marketing Officer at Getty Images. “This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top tier creative talent at AlmapBBDO. This is a game changing campaign and I am excited to see the response from the creative community.”
Over the past seven years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, most recently, the Getty Images 20th anniversary campaign which was awarded two Gold and a Bronze at the One Show Awards in New York, in May 2016.
Getty Images Endless Possibilities Credits
The Getty Images Endless Possibilities campaign was developed at AlmapBBDO, Sao Paulo, by chief creative officer Luiz Sanches, executive creative director Bruno Prosperi, creative directors Benjamin Yung Jr, Marcelo Nogueira, Andre Gola, Pernil, digital creative director Luciana Haguiara, digital head of art Pedro Burneiko, copywriter Daniel Oksenberg, art director Andre Sallowicz, illustrators Vitor Fubu, Vetor Zero Print + Evandro Malgueiro, web designer Adriel Nunes, art buyers Teresa Setti, Ana Cecília Costa, agency producers Vera Jacinto, Diego Vilas Boas and Fernando Yamanaka, project manager Mayra de Souza Otsuka, technology director Eduardo Braschi, UX designer Caroline Kayatt, planner Cintia Gonçalves, media planner Carla Durighetto, account team Daniela Gasperini, Samia Reiter Paz working with Getty Images marketing team Renata Simões, Susan Smith Ellis, Kjelti Kellough.
Lou Barrett, executive general manager of Network Ten, is to leave her role at the end of June.
Barrett joined Ten in 2013 as its chief sales officer and was promoted to the GM role in September last year. She has previously held senior roles at Bauer and Nine Entertainment Co.
Ten has not announced who will replace her in the role.
Barrett oversaw the merger of Ten’s sales team with Multi Channel Network as Ten completely overhauled its sales model, with MCN taking charge of all Tens sales nationally.
Ten chief executive officer Paul Anderson said Barrett had played a vital role at a time of transition.
“Louise has made an enormously valuable and important contribution to our business over the past three years, culminating in the innovative partnership with Multi Channel Network, a partnership that has transformed the way television advertising air-time is sold in Australia,” Anderson said.
“Louise led our Sales team to great results and was a key member of our executive leadership team. She also played a key role in the successful transition of the Sales function to MCN. She leaves Ten with our sincere thanks and very best wishes for the future.”
Barrett oversaw sales during a challenging time for Ten as the network battled to improve both its audience and advertising share.
Following the merger of Ten’s sales with MCN Barrett to moved to the EGM role where she continued to oversee relationships with key advertisers and also took control of the network’s commercial integration division.
The move to MCN sales has accompanied a surge in ad revenue for the network, which managed to capitalise on the success of the Big Bash cricket over summer.
Barrett said she had enjoyed her time at network.
“I remain extremely passionate about Ten and the position it has carved out for itself in the market,” Barrett said.
“I leave knowing that it is in the best possible position to capitalise on the ratings growth it has enjoyed over the past two years. I have the utmost respect for the staff, the on-air talent and the dedicated leadership team, which I have sincerely enjoyed being a part of over the past three years, and I am now excited to embark on my next new challenge.”
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In a development which makes it even more difficult for the network to claim that its 60 Minutes team were only in Lebanon to document events, not to be part of them, an email published by The Weekend Australian shows that the network insisted reporter Tara Brown should be “involved at critical moments”.
And assuming the email is genuine, any hope for the network to claim that it accidentally paid the child recovery company thinking it was actually the bank account of the mother also appears to have disappeared, with the same note asking the company to invoice the network $46,000.
The disaster, one of the worst moments in Nine’s 60 year history, occurred at the beginning of this month when a Nine crew travelled to Beirut to film the kidnapping led by Adam Whittington of Child Abduction Recovery International.
Although the children were violently snatched from their grandmother on the street, Lebanese authorities caught up with the recovery team and the four person 60 Minutes crew before they could leave the country with the children by boat.
They were then locked up for a fortnight before Nine reportedly arranged an expensive settlement with the children’s father to free its crew and flew them back to Australia. Whittington remains behind bars.
Whittington appears a likely source of the leaked email, to back his claims that Nine was complicit in the operation.
Last Sunday, Brown appeared in an onscreen interview on 60 Minutes with colleague Michael Usher and appeared to still be in denial that the team had crossed any ethical boundaries. She said of her time in custody: “I really thought: ‘We’re journalists, we’re doing our jobs’- they will see reason, they’ll understand that, you know, that we are here just to do a story on a very, very desperate mother,” she said. “And I just thought that reason would prevail, and it didn’t.”
The interview – in which Brown appeared apparently without makeup despite being in the Nine studio – has since been much derided including in a recut of her giving interviewees a far harder time by The ABC’s The Weekly.
Afterwards Nine announced an inquiry which has since drawn fire for lacking independence. It is being run by former 60 Minutes producer Gerald Stone who himself once authorised a child recovery operation; former A Current Affair executive producer David Hurley who until recently was a spin doctor for the network, and the company’s legal adviser Rachel Launders.
The name of the Nine executive who wrote the email to Whittington has not been revealed. The story producer – who was among the crew arrested – was Stephen Rice, while the boss of 60 Minutes is Kirsty Thompson.
The email insisted that all four of the 60 Minutes crew needed to be on the getaway boat, adding: “Our stories are based on the reporter being involved at critical moments and that’s how I’ve been able to get approval here for the story.”
If the note was written by Thompson, then it implies that people more senior than her within the network had approved the payments and understood what the crew was complicit in. It has previously been reported that the network’s director of news and current affairs Darren Wick did not know details of the operation ahead of time.
The Weekend Australian also reports that Nine has cancelled plans to air a 60 Minutes special tomorrow night because of legal issues. The crew could still face charges in Beirut while the newspaper also reports that senior Nine executives in Australia could face conspiracy charges under the NSW Crimes Act.
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Ten’s family reunion show Long Lost Family increased its audience modestly by 11,000 metro viewers last night, growing to 502,000, up on last week’s audience of 491,000.
The show, hosted by Anh Do and Chrissie Swan, was out-rated in the competitive 7:30pm time slot by Nine’s repeat of The Big Bang Theory which was watched by 609,000.
Both shows were beaten by the ABC’s 7.30 which pulled in 625,000 metro viewers.
The winner of the 7.30pm time slot, and of the night, was Seven’s My Kitchen Rules which was watched by metro audience of 1.277m. It was also the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).
Seven easily won Wednesday evening with an audience share of 24.1%, ahead of Nine’s share of 16.%. The ABC just beat Ten with a share of 12.3% while Ten settled for a share of 12.2%.
When secondary channels are accounted for the Ten Network was in at third place with a total share of 17.6%, ahead of the ABC’s total share of 17.4%.
At 8:00pm, a second repeat of US sitcom The Big Bang Theory was watched by 544,000 on Nine.
On the ABC, Julia Zemiro’s Home Delivery (8:00pm) pulled in 581,000 metro viewers and The Weekly with Charlie Pickering (8:30pm) grabbed 594,000.
Seven News at 6:00pm won the news fight, with a metro audience of 1.034m, which slid to 971,000 from 6:30pm. Nine News at 6:00pm had an audience of 963,000, dipping to 905,000 at 6:30pm.
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Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.
The post Content Uberization: Sharing Economy Meets Content appeared first on Heidi Cohen.